Over the past several years, MicroStrategy Inc. (NASDAQ:MSTR) and its Chairman Michael Saylor have been buying hundreds of thousands of Bitcoins, and the investment has been extremely successful.

In a Feb. 26 report, MicroStrategy disclosed its most recent purchase of Bitcoin. Between Feb. 15 and 25, it bought an additional 3,000 Bitcoin for $155.4 million. On the day of the disclosure, MicroStrategy shares were up 15.86%, marking one of the best one-day performances in the company’s history.

Don’t Miss:

• About 22% of the adult population in the U.S. own a share of Bitcoin, how much would $10 get you today?
• Did you know $2.5 BILLION was earned by BTC miners in the 4th quarter of 2023?

The latest buy brought MicroStrategy’s total Bitcoin reserves to 193,000, worth over $11 billion at current prices. The tokens, which have been continuously bought over the past several years, were acquired for a cost basis of $31,544, or just under $6.1 billion. This leaves MicroStrategy with nearly $5 billion in unrealized gains on its Bitcoin holdings.

Despite the huge profits that could be earned by closing the position and selling, MicroStrategy may not be looking to sell any time soon. Saylor went on Bloomberg TV last week to discuss the company’s experience with Bitcoin as well as his views on the asset, saying that there is “no reason to sell the winner and buy the losers.”

Saylor was also asked about a potential plan to sell Bitcoin in the future, to which he responded “Bitcoin is the exit strategy.” 

MicroStrategy earns around $120 million in revenue each quarter and has struggled to see positive earnings. The Bitcoin profits are many multiples higher than what the company earns from operations. 

Additionally, the Bitcoin holdings are nearing the size of MicroStrategy’s market cap of $14.5 billion. The stock has also performed extremely well in the past month, up over 80%.

Saylor began buying Bitcoin in 2020 to hedge against the high inflation at the time and chase returns on excess cash.  The investment has played out extremely well, and MicroStrategy has become one of the largest Bitcoin investors in the world.

MicroStrategy also considers itself to be “the world’s first Bitcoin development company” and is using its “software development capabilities to develop Bitcoin applications.”

Saylor and MicroStrategy are bullish on Bitcoin for the long term. As one of the first publicly traded companies to invest heavily in Bitcoin, MicroStrategy could continue to benefit from price increases, or it could regret not selling its position now. Only time will tell whether Saylor’s big gamble on Bitcoin will pay off.

Read Next:

• Online brokerages make ungodly amounts by selling your data. What trading platform doesn’t sell your data to market makers?
• The last-standing top crypto exchange without a major security breach offers what now?