In a significant development for digital content creators, messaging app Telegram has announced a new revenue-sharing model that promises to monetize the vast viewership of its broadcast channels.

What Happened: The Catalyst For Change

Starting next month, a structured financial reward system will be introduced, marking a pivotal shift in how creators are compensated for their work on the platform, according to an update from Telegram

With over 1 trillion views generated monthly on the platform, Telegram has identified a lucrative opportunity for channel owners to benefit financially from their content.

Its decision to open its Ad Platform to advertisers across nearly a hundred new countries comes as a game-changer for channel owners worldwide.

With this expansion, creators will receive 50% of the revenue generated from ads displayed within their channels. This move not only incentivizes content creation but also ensures that creators are directly compensated for their contributions to the platform's vibrancy and user engagement.

To streamline the process of ad payments and withdrawals, Telegram has chosen to utilize the TON (CRYPTO: TON) blockchain.

This approach mirrors the platform's previous success with selling Telegram usernames on Fragment, where transactions were conducted using Toncoin. By adopting this method for ad revenue transactions, Telegram aims to offer a fast, secure and efficient payment system for its vast community of content creators.

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Why It Matters: The Impact on the Creator Economy

This strategic pivot by Telegram signifies a major advancement in the creator economy, particularly within the realm of social media and messaging platforms.

By leveraging the TON blockchain for transactions, Telegram not only enhances the security and speed of payments but also fosters a more integrated ecosystem where creators can reinvest in their channels or cash out with ease. This model of revenue sharing and the use of cryptocurrency for transactions could set a precedent for other platforms, highlighting the growing intersection between social media and blockchain technology.

What’s Next: The Future Of Content Monetization On Telegram

This initiative not only empowers creators financially but also encourages the production of quality content, driving further growth and engagement on Telegram.

With the integration of the TON blockchain, Telegram is positioning itself at the forefront of the digital economy, offering a glimpse into the future of content monetization and the role of cryptocurrencies in facilitating these transactions.

Price Action: At the time of writing, TON was trading at $2.70, up 24.3% over the last 24 hours, according to Benzinga Pro.

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