Hollo.AI is launching a platform designed to help its users create, secure, and monetize their so-called digital identities.

What Happened: The platform offers an opportunity for users to create their artificial intelligence (AI) persona, complete with a Hollo.AI page — a social profile link-in-bio page featuring a personalized chatbot and links to their social media and websites.

This platform enables users to monetize their AI personas through various 'AI Side Hustles', such as content creation in games, metaverses, podcasts, virtual assistance, audiobooks, voiceovers, customer service, and brand deals.

The platform integrates blockchain technology for verification and registration, ensuring ethical AI usage and fostering trust and transparency among creators, fans, and businesses.

Why It Matters: "With AI moving at rapid speed, many creators are looking for a way to control what happens to their digital image," Hollo.AI CEO Rex Wong, said.

The goal is to provide users with sovereign ownership of their AI, "allowing them to say, when, where, and how it is used," Wong added.

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When signing up for the platform, users can create an AI twin and Hollo.AI Page using a selfie and voice recording.

The AI twin, developed using a ChatBuddy interface, learns from the user's social links and conversational chats, enabling the creation of exclusive content communities, fan engagement, content subscriptions, shopping experiences, and brand deals.

AI Side Hustles: Enables users to establish side businesses like merchandising, e-commerce, masterclasses, and digital content creation.

Marketplace Portal: Manages representation and brand licensing for AI Twins, NIL, identity, and the actual self, facilitating opportunities for brands and companies to hire, book, or license a Hollo.AI user or their AI Twin.

Personalized AI Conversational Chatbot: Acts as a receptionist or salesman, engaging with fans and followers on the user’s Hollo.AI Page.

Wong envisions Hollo.AI as the "definitive verification mark for AI, similar to claiming domain names for the web or getting a blue checkmark for a verified social profile."

By leveraging know-your-customer and a public AI blockchain ledger registry, the Santa Monica, California-based company aims to bring transparency and ethical standards to the AI space, he added.

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